CEO Today - Middle East Awards 2022

CEO of TCIG As the CEO and Co-Founder of TCIG, Hyder is the key driving force behind the overall Group’s growth, its strategy and business diversity. Hailing from the North of the United Kingdom, Hyder has been at the helm of the business since 2012, when it set up the Global Hub of business operations in the Kingdom of Bahrain. Hyder’s core experience is in Consumer Engagement, having led strategies and transformation programs for internationally recognised blue-chip brands and conglomerates throughout the world. Formulating like-minded partnerships with key players, the business has gone from strength to strength. With his extensive understanding of Marketing, Communications, Loyalty, Technology and the Digital Space, he has been able to connect the dots of complex business needs, not just a think tank but an executable eco-system of delivery for implementation of a strategy. He mastered and devised a four-step process – Analyse, Strategise, Deliver and Monitor which has been the core of the approach that led him and the group to immense success. Hyder’s management style is somewhat unique for a CEO. His attention to detail and clarity in direction ensures that the whole team across the ecosystem are set up to succeed without the need for complex layers of leadership or cumbersome processes. He has a simple “let’s cross the I’s and dot the T’s and get things done” attitude. This has led to global recognition and immense success for the group, and Hyder personally. Cohen Hyder CEO Today Mi dd l e Ea s t Award s 2022 - BAHRAIN - - 7 -

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