CEO Today - Middle East Awards 2023

portfolio includes ahliB2B for secure payments and salary transfers, ahliNET for safe transactions, and ahliRDC for remote check deposits, along with an ‘instant’ savings account. Our advanced multifunctional kiosk represents our goal of putting customers at the center of our operations. With technology and workplace improvements, Ahlibank provides better security, speed, ease, convenience, and customer experience. ahlibank has a strong commitment to corporate social responsibility. Can you tell us about some of the bank’s initiatives in this area, and how they align with the bank’s overall mission? Our dedication to corporate social responsibility is rooted in our understanding of the community’s needs and our recognition of today’s digitally savvy consumers who demand real-time information and news. We actively engage with the community in which we operate to identify areas that necessitate support for the attainment of immediate and long-term objectives. Our Himam program, a comprehensive talent management initiative targeting the country’s youth, exemplifies our unwavering commitment to sustainable human resource development. Since its inception in 2015, the program has been successful in this endeavor. Additionally, we have recently launched iGeneration program targeting graduates and entrylevel employees to provide them a hands-on technical experience in the banking sector and support the Bank’s digital transformation journey. In the previous year, we launched the “Tamkeen” Crowd Funding initiative, a pioneering effort in Oman. This initiative followed the signing of a Strategic Partnership Agreement between ahlibank and Beehive, aiming to provide a tailored online financial lending solution for Oman’s small and medium-sized enterprises (SMEs) to support their business pursuits and contributes to creating a sustainable ecosystem that propels the nation’s economic diversification efforts. Furthermore, we have collaborated with the government in various relief measures and continue to partner with local non-governmental organizations to extend our assistance beyond the scope of our business operations, helping those in need. What do you see as the biggest challenges facing ahlibank in the coming years, and how do you plan to address them? No organization remains impervious to global concerns, and inherent challenges are an integral component of every business. With this in mind, I believe the most significant challenges within the banking sector encompass maintaining competitiveness, optimizing digital experiences, adapting to shifting business models, and satisfying the continually evolving demands of customers who are more exacting than ever before. We have pursued a strategic growth plan to guarantee that our competitive advantage is sustained and our resilience is prominently displayed. Our digitalization process rests upon a robust foundation, and we carefully consider customer feedback alongside global trends to ensure our roots are strong and our branches are meticulously nurtured. Finally, what advice would you give to aspiring CEOs, particularly those in the financial industry, looking to lead their organizations to success? To achieve success as a CEO in the financial sector, one must hold strategic thinking abilities, excellent leadership skills, and the capacity to navigate a rapidly changing market. I suggest that individuals aiming for CEO positions should concentrate on creating a distinct vision for their organization, establishing a competent team, embracing technology, focusing on customer satisfaction, and being adaptable to change. A clear vision will assist CEOs in making informed decisions that align with their organization’s objectives, while a competent team will help put these decisions into action. With technology playing an increasingly critical role in finance, CEOs should be willing to invest in new technologies that can enhance their organization’s efficiency. Additionally, focusing on the needs of customers can help to build a loyal customer base and drive business success. To conclude, being adaptable to change is crucial in the constantly evolving financial sector, as CEOs should be open to new ideas and technologies that can help their organization stay ahead of the competition. By implementing these suggestions, aspiring CEOs can proactively tackle the obstacles of the financial industry and guide their organizations toward success. With technology playing an increasingly critical role in finance, CEOs should be willing to invest in new technologies that can enhance their organization’s efficiency. CEO Today Middle East Awards 2023 - UAE - - 26 -

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