CEO Today - Middle East Awards 2023

Can you tell us about your journey to becoming CEO of ahlibank and your role in the company? Also, could you provide some information about the bank? I have had the privilege of working with ahlibank for a significant part of my career, serving in various senior management positions before being appointed CEO in June 2018. Throughout my more than two-decade career in commercial banking, I have gained extensive experience in multiple areas, including corporate banking, retail banking, risk management, finance, and banking operations. These have provided me with a solid foundation and prepared me for my current role. As CEO of ahlibank, I am responsible for leading the bank toward achieving its strategic objectives, ensuring operational efficiency, and maintaining a strong corporate culture that is customer-centric, innovative, and transparent. A key aspect, such as decision-making, is a collective exercise for us at ahlibank. Together with my senior management colleagues, we make key decisions that drive the growth and success of the bank, with a focus on expanding our customer base and branches, both digital and physical, while continuously enhancing the customer experience. ahlibank is one of the leading financial institutions in Oman, serving the banking needs of individuals, businesses, and institutions since its inception. We are committed to excellence, innovation, and customer satisfaction, for which we are heavily investing in advanced technology and delivering banking solutions that meet the evolving needs of our customers. These include personal banking services as well as corporate banking solutions. Additionally, we offer Islamic banking services that are compliant with Shariah law, catering to the needs of customers who prefer a more traditional banking approach. Our efforts have been recognized through numerous industry awards, including the prestigious’ Bank of the Year 2022’ award from The Banker, a monthly international financial affairs publication by The Financial Times. We are proud to be considered one of the most trusted and respected banks in Oman. ahlibank has been a leading financial institution in Oman for over 15 years. What do you think sets ahlibank apart from its competitors, and what initiatives have you implemented to maintain its position? At ahlibank, our distinguished performance within the industry stems from our unwavering commitment to delivering exceptional customer service. We persistently endeavor to establish new standards by creating unparalleled opportunities for our clientele and stakeholders. Our team maintains vigilance towards market trends and customer feedback, ensuring our adaptability and responsiveness to their continuously evolving needs. We have implemented a multitude of innovative strategies to fortify our standing as a reliable and reputable banking institution. These strategies include expanding our branch network to bolster our market presence, accelerating digital adoption by introducing a multifunctional kiosk, and perpetually refining our product and service offerings to accommodate the everchanging needs of our clientele. We remain resolute in our dedication to enriching our product and service offerings with inventive and groundbreaking solutions, thereby illustrating our pivotal role in the nation’s digitalization process. How has ahlibank adapted to the changing digital landscape in the banking industry? What role has technology played in the bank’s growth and success? Adopting a complete digitalization process is essential for growth and supporting a country’s economic goals. At ahlibank, we know the world is experiencing a digital transformation, and we are ready to adapt and succeed in this changing environment. We have invested time, effort, and resources to stay up-to-date with global trends, using digital tools that allow customers to handle banking tasks from home or work. ahlibank currently offers a platform of digital banking channels for corporate transactions. Our e-channel “ahlibank is one of the leading financial institutions in Oman, serving the banking needs of individuals, businesses, and institutions since its inception.” CEO Today Middle East Awards 2023 - OMAN - - 25 -

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