CEO Today - Middle East Awards 2022

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 5,300 hotels, resorts, and residences across 110 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years. We are far more than a worldwide leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, and nurturing real passion for service and achievement beyond limits. A new Accor address opens every two days. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all. Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and coworking brands. Our Values Our passion? Service and achievement beyond limits. Our promise? Recognise each person’s value, the talent they bring to the group and to make them a proactive part of their own development. More curious, more connected and more assertive in their choices and experiences, our customers aspire to more authenticity, simplicity and emotion. Our ambitions Accor’s strategy is to accelerate hotel development, through both organic growth and acquisition. The expansion of the Accor network continues at a rapid pace. Geographically speaking, we focus on reinforcing our positions in markets where we are already leaders (Europe, Americas and Asia Pacific). However, we are also focusing in emerging markets, notably in the Middle East, South-East Asia and Sub- Saharan Africa. We are taking a more selective approach to development going forward, based on luxury, lifestyle, resorts and residential. Driven by the Chairman and CEO, Sébastien Bazin, our Group strategy aims to meet several key objectives: • Build iconic and leading Brands: Increase the appeal and reputation of our brand portfolio in all segments of the market. • Extend our global presence and leadership: Continually innovate, assert our presence in new geographic areas with high potential • Develop leadership potential in our more than 230,000 talented employees • Provide a state-of-the art technology to meet guests expectation and answer unmet needs. • Act for a meaningful hospitality: Strive to make positive impact both locally and globally with our Planet 21 sustainable development program and our Accor Heartist Solidarity endowment fund. Firm Profile ❝ ❝ Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and coworking brands. CEO Today Mi dd l e Ea s t Award s 2022 - UAE - - 89 -

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