CEO Today Mi dd l e Ea s t Award s 2022 - 41 - - LEBANON - Firm Profile We, at Bank of Beirut are committed to offering an unparalleled Customer Experience as we understand that this is only the beginning since our mission goes Beyond Borders. Banking Beyond Borders is our slogan… it has pushed us beyond many limits; it has made us go farther and further. In addition to being a universal Bank offering commercial banking, asset management, capital markets services and consumer banking, we were the first Bank to initiate the B-Smart self-service Digital Branches, with innovative solutions. Through our Smart Branch network, we provide services 24h 7/7, in addition to being the first Bank in Lebanon to initiate long opening hours till 10 p.m. 7/7. We may also boast being second to none or among the best in more than one field. Bank of Beirut was the first Bank in Lebanon to launch Asset Management services targeting high net-worth customers in both domestic and regional markets. Bank of Beirut is acknowledged in the important list of the “Fast Movers” banks in the world and has become, in Lebanon, the leading provider of business on line and cashmanagement services to commercial corporations. The Bank maintains an excellent transparent profile and is compliant with international banking standards and regulations. Mission We are a universal financial institution committed to serving the broadest range of clients by offering them a full array of personalized first-class banking services and products in addition to a full-fledge digital banking experience. Our commitment to achieving our goal is embedded in providing service excellence and customer satisfaction. Domestically, we intend to continue to increase our market share by expanding our delivery channel network and providing our customers with a variety of innovative digital and nondigital first-class services and products. CEO of Bank of Beirut G. Sfeir Salim
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