Martin Kruczinna

- CEO of Pearl Polyurethane Systems

Profile

Polyurethane industry
leader, going global

Widely regarded as an international industry expert in the field of polyurethane insulation solutions, Martin is a strong supporter of the increased use of polyurethane-based applications in a range of industrial and everyday uses, in particular the building and infrastructure insulation sector, due to its superior energy saving and sustainability attributes.

With over a decade of polyurethane industry experience both in Germany and internationally with Bayer AG and Bayer MaterialScience – now known as Covestro – Martin also held the position of Chief Operating Officer at Edelmann, a global provider of high-quality and innovative board and paper packaging solutions with over 3,000 employees, before joining Pearl Polyurethane Systems as CEO and relocating to Dubai.

In late 2021, Pearl’s R&D team overseen by Martin won the ‘Innovative Insulation Project of the Year 2021’ award for the first R&D initiative of its type launched in the Middle East. The objective was to achieve an overall improvement of up to 20 per cent in insulation performance for polyurethane-based metal sandwich insulation panels compared to current regional industry standards.

Winning this award is an important part of Pearl’s mission to raise awareness of sustainability issues and the improved energy saving benefits of polyurethane-based insulation panels as part of a regional and global solution to reduce energy for heating and cooling purposes. In doing so, Pearl is enabling the construction industry to play its part in the fight against global warming.

Martin also spearheaded a successful diversity and gender equality drive at the company in what has otherwise been a largely male dominated industry.

Last year, Pearl embarked on an ambitious five-year growth plan under Martin’s stewardship, entitled PearlX2, with the objective of doubling the company’s size through innovation, international expansion and product diversification. This is in line with the organisation’s higher purpose of contributing to industry and the wider community by continuing to develop Dubai as an internationally recognised polyurethane innovation hub.

Company Profile
Pearl Polyurethane Systems, headquartered in Dubai, is an award-winning polyurethane solutions innovator and proudly the largest system house in the Middle East and North Africa, currently pursuing global expansion.

As a world leader in the building and infrastructure insulation sector, Pearl was the first systems company in the Middle East to launch a new generation of spray foam systems with zero ozone depletion potential.

Operating for over 25 years, the company has supplied polyurethane insulation foam systems for several iconic and mega projects in the Gulf region, including Palm Jumeirah, Downtown Dubai, and Ski Dubai in Mall of the Emirates.

Pearl Polyurethane Systems provides sustainable and durable polyurethane-based technology solutions to a broad range of clients both regionally and globally.

Specialising in tailor-made polyurethane systems, Pearl’s mission is to guide clients throughout the entire value chain – from the first consultation through to ongoing support with every order. Pearl’s expertise in the customisation, production and processing of polyurethanes, independent raw material supply chains and a dedicated team of experts with over 25 years’ combined industry experience ensure Pearl is always a trusted partner.

With roots extending back to Otto Bayer, the German inventor of polyurethane in 1937, Pearl Polyurethane Systems is proud of its European heritage as it continues to grow throughout the Middle East and globally.