Marina Zevedeou
Interview
We are delighted to be joined by Marina Zevedeou, the CEO of The Aspen Trust Group who tells us how she worked for her success and her commitment to the welfare of women globally reflected in the work she does. Marina shares how the Aspen Trust Group manages to cater to the market of the Middle East and how they have expanded to a global reach. We hear from her about the future of the finance industry in the middle east, how the Aspen Trust Group is advancing to meet the requirements and the importance of businesses seeking professional financial support. Marina has been awarded various times for her efforts in diversification and the support she and the Aspen Trust Group offer to those who need it most.
Marina, could you share the journey that led you to become the CEO of The Aspen Trust Group and how your experiences have shaped your leadership style?
My journey to the CEO position at The Aspen Trust Group spans over 25 years in the financial services sector. I graduated from the London School of Economics and worked at PwC in the UK and Athens before the establishment of the Aspen Trust Group. My expertise includes international corporate structuring, financial reporting, taxation, mergers, acquisitions, and family office services.
Regarding my management style, which is deeply influenced by my family’s values, I am very hands-on, transparent, hardworking, caring and efficient. I am also an avid supporter of the Group’s ESG approach, driven by the commitment to sustainability and responsible resource management.
With over two decades of servicing the clients closely before acquiring the Group, I have a deep understanding of their needs, ensuring I remain fully engaged in every aspect of the clients’ operations.
As a pioneering woman in finance, I actively support women in business globally. I serve as President of WICCI Cyprus, Cyprus Country Chair of G100 Global Trade Wing, and ICC Cyprus Women Network board member. My commitment to gender equality earned me the Citywealth 2023 Powerwomen Gold Award for Mentor of the Year as well as the prestigious Madame Figaro Woman of the Year 2023 in the Professional/Businesswomen category.
I also prioritize the welfare of the women in the workforce, recognising their immense capabilities that have often been overlooked. Under my leadership, the Aspen Trust Group became an equal opportunities employer with a workforce that is over 50 percent female from various ethnic and cultural backgrounds. The diverse workforce, which has been the group’s driving force for more than a quarter of a century, is what has enabled the group to develop close relationships with its similarly diverse clientele.
During the challenging times of COVID-19 and the Russia-Ukraine/ Israeli-Palestinian wars I prioritised to providing a listening ear to all our clients and employees as I am deeply passionate offering support to those in need.
The Aspen Trust Group has a significant presence in the Middle East. What strategies have you implemented to adapt and succeed in this diverse and dynamic market?
Our Group has implemented a multifaceted approach to adapt and succeed in the diverse and dynamic Middle East market. Our strategies can be summarised as follows:
Global Presence through Trusted Associates: Over the years, our Group has expanded its presence through its trusted associates to multiple jurisdictions across the globe, including UK, US, UAE, Cayman Islands, Hong Kong, Singapore, Mauritius, and more. This has enabled our Group to provide a wide range of services to clients and establish ourselves as a leading player in the global wealth management industry.
Diversification of Services: Recognising the evolving needs of our clients, our Group has diversified its service offerings. Our comprehensive services include the setup and management of global entities, legal and administration services, financial management and reporting, residency and immigration, cross-border mergers, family office services, intellectual property consulting, and many more.
By providing a broad range of services, we aim to be a one-stop-shop for clients, addressing their diverse wealth management and business requirements. This approach enhances our competitiveness and responsiveness to the unique demands of the Middle East market.
Emphasis on Confidentiality: Confidentiality and internal controls are at the forefront of our priorities. We understand the significance of safeguarding our clients’ information and maintaining the highest standards of data protection.
Focus on Compliance: Our Group has always placed a strong emphasis on compliance and regulatory adherence. Over the years, we have strengthened our compliance framework and implemented robust internal controls to ensure that we meet the highest standards of integrity and professionalism.
As a leader in the trust and corporate services industry, how do you ensure that you are at the forefront of innovation and regulatory compliance?
Our Group is dedicated to monitoring global regulatory changes, always ensuring strict compliance. By fostering a culture of adaptability, embracing new technologies, and regularly updating our practices, we remain innovative while maintaining a strong commitment to regulatory standards.
In your view, what is the future of trust and corporate services in the Middle East, and how is The Aspen Trust Group preparing for these changes?
The future of trust and corporate services in the Middle East will be shaped by technological advancements and ESG practices. The Aspen Trust Group is preparing for these changes by investing in technologies to enhance efficiency. Additionally, a focus on ESG principles aligns our services with evolving global standards, meeting the growing demand for socially responsible and sustainable business practices in the Middle East. Through these strategic initiatives, we aim to position ourselves as a forward-looking and adaptive partner for clients navigating the evolving landscape of trust and corporate services in the region.
How do you balance the need for growth and expansion with maintaining the quality and personalised service for which The Aspen Trust Group is known?
We achieve an adequate balance between growth and service quality by prioritising strategic expansion. Our focus on building a global network of trusted associates allows us to expand while maintaining personalised services. Our Group’s commitment to client relationships and rigorous internal controls preserves the personalised, high-quality service that defines our reputation, even as we pursue strategic growth.
What role do you believe The Aspen Trust Group plays in the broader economic landscape of the Middle East?
Our Group plays an essential role in the Middle East’s economic landscape as a trusted catalyst for wealth management and corporate services. By facilitating financial growth, ensuring regulatory compliance, and offering comprehensive solutions, we contribute to economic stability and development. Our commitment to excellence and ethical practices strengthens the region’s financial ecosystem, fostering trust among clients and stakeholders and supporting the broader economic aspirations of the Middle East.
What are some common pitfalls or costly mistakes you have observed businesses making when they neglect to seek professional advice, particularly in areas like legal, financial, or strategic planning?
Neglecting professional advice in legal, financial, or strategic planning can lead to costly pitfalls for businesses. Inadequate legal documentation may result in disputes, poor financial planning can lead to unexpected liabilities, and strategic oversights may hinder growth. Hence, seeking professional guidance is crucial to navigating complexities, minimising risks, and ensuring a solid foundation for sustainable success.
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