- Group CEO of RAK Ceramics
About Abdallah Massaad
Mr Abdallah Massaad is Group Chief Executive Officer of RAK Ceramics, one of the largest ceramics’ brands in the world. He is also a representative on the board and management of several subsidiaries of RAK Ceramics and other international organisations. He is extremely knowledgeable in the fields of ceramics and industrial manufacturing and is instrumental in helping companies engage in the forward and backward integration of the ceramics supply chain. With over 25 years of experience from field sales, to sales management, to product marketing, Mr Massaad has highly developed business leadership skills in national and international markets.
An award-winning CEO, in 2015, Mr Massaad won an International Business Stevie® Award for ‘Executive of the Year (Manufacturing)’. The efforts of Mr. Massaad as a visionary CEO were also further recognised when he was awarded ‘Industry CEO of the Year’ at the CEO Middle East Annual Awards 2015 and in 2016 Mr Massaad was shortlisted as a Top 100 CEO as part of Mediaquest’s Top CEO Awards in the GCC. In 2017, Mr Massaad was shortlisted as one of the Top 100 Smartest People in the United Arab Emirates by Arabian Business, and he was also honoured as one of the top 100 Most Sustainable CEOs by the World Sustainability Congress. In 2018, Mr Massaad was awarded the most ‘Visionary CEO in Manufacturing Leadership’ by Frost & Sullivan, ‘Game-Changing CEO’ by Finance Monthly, ‘Outstanding CEO’ at the Global Business Excellence Awards, ‘Executive of the Year’ at the BIG Awards for Business and the ‘2018 CEO of the Year’ by CEO Monthly Magazine. In 2021, Mr Massaad was awarded ‘Manufacturing Leader of the Year’ at the CEO Today Middle East Awards.
Mr Massaad holds post-graduate qualifications in Management’ DEA in Business Administration’ (1998) and an undergraduate degree “Maitrise in Business Administration – Marketing” from USEK (Université Saint-Esprit de Kaslik), Lebanon. He is fluent in Arabic, French and English and also speaks basic German.
RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles, tableware, sanitaryware and faucets, the Company has the capacity to produce 118 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at its 21 state-of-the-art plants across the United Arab Emirates, India and Bangladesh.
RAK Ceramics was established in Ras Al Khaimah in 1989 by H.H. Sheikh Saud Bin Saqr Al Qasimi, member of the Supreme Council and Ruler of Ras Al Khaimah, who aspired to have the best machinery with the latest technology to produce the best products possible for sale in the world.
Headquatered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.