What is your favorite thing about the sector you operate within? It is fascinating how dynamic the ceramics sector is. This is where we emphasize and highlight our creativity and design, promoting it regularly and embedding it at the heart of the company’s philosophy. RAK Ceramics is at the forefront of technology and innovation, ensuring we meet the scrutiny of everyday life and giving room for imagination in every aspect. The fact that we can provide our customers with endless creative possibilities speaks about our commitment to innovation. What have been your most notable recent achievements? As the demand for distinctive and sustainable ceramic products grows, RAK Ceramics’ emphasis on sustainable production has increased. We have invested in the latest cutting-edge technologies and recently launched our Smart Factory, which integrates automation and IoT technologies to revolutionize tile manufacturing and meet the evolving demands of our customers. Equipped with the latest machinery and technology, our facility optimizes production, reduces waste, and enhances product quality. As a manufacturing company, we have realized the fruits of sustainable investing over the years, especially in terms of waste utilization and energy consumption, contributing more positively to our local environments. “We continue to leverage on our expertise and business skills to pursue responsible and sustainable production, developing a safe and comfortable environment for our stakeholders while still delivering value.” What are your plans for RAK Ceramics for 2023 and beyond? Given current macroeconomic conditions, growth remains our primary focus, supported by our diversified operations, leveraging on our 2022 consolidation exercise and building on our upcoming expansionary plans. We look to pave the way for sustainable economic growth beyond 2023; as such, our strategic priorities align with our sustainability objectives. What does this award mean to you? “RAK Ceramics is a success story that has grown from a ceramics producer to a global lifestyle brand in a relatively short period of time. This success has been achieved through the vision and unwavering support of our stakeholders, sustained investment in manufacturing technologies, and the hard work of our employees. I’d like to thank everyone at RAK Ceramics. I’m honored to accept this award on their behalf.” About RAK Ceramics RAK Ceramics is one of the largest ceramic brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, sanitaryware, tableware, and faucets. The company has the capacity to produce 118 million square meters of tiles, 5 .7 million pieces of sanitaryware, 26 million pieces of porcelain tableware, and 2.6 million pieces of faucets per year at its 23 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Europe. Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through a network of operational hubs in Middle East, Europe, Africa, Asia, North and South America, and Australia. Across global operations, the company employs approximately 12,000 staff from more than 40 nationalities. RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and, as a group, has an annual turnover of approximately US$1 billion. www.rakceramics.com With over 25 years of experience from field sales, to sales management, to product marketing, Mr Massaad has highly developed business leadership skills in national and international markets. ❝ ❝ CEO Today Middle East Awards 2023 - UAE - - 33 -
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