Under your guidance, MHD ACERE ventured into the healthcare sector, partnering with leading international names to supply essential medical equipment across Oman. What inspired this expansion into healthcare, and how do you see this division evolving in the coming years? Under my leadership, MHD ACERE embarked on a strategic expansion into the healthcare sector, driven by a profound commitment to enhancing access to vital medical equipment throughout Oman. Collaborating with esteemed international brands, our newly established HospiCare division delivers a comprehensive array of medical aids and services to hospitals across the country. This includes cuttingedge operation room surgical equipment from Spark Meditech Pvt. Ltd, critical care emergency devices by Comen, advanced healthcare communication systems by SchrackSeconet AG, state-of-the-art ultrasound imaging devices from FUJIFILM Sonosite, and more. Motivated by the opportunity to positively impact healthcare delivery in Oman, this expansion underscores our unwavering dedication to elevating patient care and supporting healthcare professionals. Looking ahead, we are committed to the ongoing evolution of the HospiCare division to meet the ever-changing needs of Oman’s healthcare landscape, ensuring continued delivery of innovative solutions and exceptional service to our valued partners in the medical community. Auto Expert, offering highend off-roading items and auto care products, is part of your vision to diversify MHD ACERE’s offerings. What gaps in the market were you aiming to fill with AutoExpert, and how has the consumer response been to this initiative? Auto Expert was launched as part of our vision to diversify MHD ACERE’s offerings and fill key gaps in the market. Our aim is to become a one-stop-shop for scheduled maintenance, service, and repairs of all types of vehicles, catering to the growing demand for quality repairs in Oman’s transportation infrastructure. With new car sales on the rise each CEO Today Middle East Awards 2024 - OMAN - - 12 -
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