How do you ensure that you and your team stay ahead in technology adoption while also prioritizing environmental sustainability, and how do you manage the company’s environmental footprint? At FEDS, we have cultivated a sustainability-focused culture from the start. As a drone company, our biggest source of waste is e-waste, including batteries and drone parts. We have established responsible and sustainable e-waste management practices to tackle this. In our office, we actively practice recycling. Our HQ office, the Malaysia Pavilion from EXPO, was a net-zero pavilion. We leverage its advanced infrastructure to further reduce our footprint. Additionally, we’ve partnered with a leading sustainability consultant to align with the region’s 2030 and 2050 goals, elevating our sustainability efforts to the next level. As CEO, what strategies have you implemented to foster innovation and maintain FEDS’ competitive edge in a rapidly evolving market? FEDS is fundamentally an employees-first company, something that I believe a lot more companies can benefit from adopting. In every decisionmaking process, the wellness and happiness of our employees are paramount. This approach helps our team feel valued and motivated to perform at their best. We maintain a high standard by retaining only excellent employees—those who excel in their roles, communication, and overall contribution. We achieve this through an open and frequent feedback loop. Additionally, we foster a culture where freedom to explore is encouraged, and failure is not punished but seen as a learning opportunity. We reward employees for trying new things and pushing boundaries. We rigorously test technology, adopting only the best solutions. These combined factors create an environment ripe for innovation, helping us maintain our competitive edge in the market. Looking ahead, what are the long-term goals for the company, and what steps are you taking to achieve them? Our long-term goals include expanding geographically. We have already established branches in the Middle East and are looking to expand into the African market. Sustainability remains a core focus; as industry leaders, we feel a strong responsibility to guide the industry towards a sustainable and future-forward path. To achieve these goals, we are perfecting our operational blueprint here in Dubai and applying the same successful parameters and conditions to our other offices. This strategy ensures consistency and excellence as we grow and expand globally. Additionally, we have set up a fully functional drone ecosystem under the FEDS Group. This includes providing comprehensive drone services, solutions, and training to further enable organizations with drone technology. Our vision is to advance humanity with drone technology. “While regulations in many parts of the world can stifle innovation, the local regulators here embrace it.” - 40 - CEO Today Middle East Awards 2024 - UNITED ARAB EMIRATES - Email: enquiry@feds.ae | Tel: (+971) 4 425 0886 www.feds.ae
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