As a leader, how do you foster a culture of innovation and collaboration at Landvault, and what impact has this had on your team and business outcomes? As a CEO with a team over 100 (including our creative / studio team), I find that the best way to inspire the team is to bring them insights directly from the market: what are clients looking for, what are they trying to achieve. I often suggest ideas and frameworks to address these needs, make some introductions, and let the product team figure out a detailed solution. This way we were able to bring great products to market, such as the first MENAready metaverse hosting solution for government entities, or a product placement solution for brands to buy ad space across our virtual worlds. Could you elaborate on some of Landvault’s collaborations, such as Lush and Hershey? Which ones stand out to you and why? Brands have different goals, which are often connected to their marketing objectives, reaching new customers or engaging existing ones. In the case of these 2 brands, we built experiences to engage their superfans and get them to unblock exclusive value, which was very successful with an average time spent in the experience close to 30 minutes, which is unheard of for any other media! Such is the power of the 3D internet. How do you see your market evolving in the next few years, particularly in Dubai and the Middle East, and how is Landvault preparing to meet these changes? The market opportunity in MENA is particularly exciting, as we are making a long-term bet on the region and me personally. The UAE and Saudi Arabia have metaverse strategies, with growing budgets to develop the region into a market leader. Coupled with AI and frontier technologies, we believe there will be a growing need to develop these immersive solutions in the region. For the past year, Landvault has localised its platform to service clients across the public and private sectors. Looking ahead, what are Landvault’s long-term goals, and what steps are you taking today to achieve them? Since its inception, the internet has created an incredible amount of wealth, but this wealth has been aggregated to a handful of large companies. Landvault is building the technology to make the 3D internet possible, from creation, to hosting and monetization. Matera is building the foundation of a fairer creator economy for anyone on the internet, where creators get rewarded for their contribution. So overall, our mission is advancing the state of the internet into a better, fairer, more creative internet for everyone. Every client who trusts us to use our technology today, is a step in the right direction. “Every client who trusts us to use our technology today, is a step in the right direction.” CEO Today Middle East Awards 2024 - UNITED ARAB EMIRATES - - 35 - Email: Sam.huber@landvault.io Tel: +971 (0) 58 555 2052 www.landvault.io
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