CEO Today Middle East Awards 2023 - UAE - - 52 - Overall, managing compliance, environmental regulations, and sustainable practices requires a commitment from the entire organization, and as CEO, it is my responsibility to lead the way. By staying informed, setting achievable goals, incorporating sustainability into our strategy, and communicating regularly with stakeholders, we can build a sustainable business that benefits both the company and the planet. As CEO, how do you ensure the company manages and optimizes its technology and automation to improve terminal and overall efficiency? Several years ago, we embarked on an ambitious technology transformation strategy and there were several innovations that had to be implemented within I.T., business procedures, and engineering to achieve that strategy. Some of the notable achievements at the beginning of that technology transformation were the implementation of a brand new, bespoke Marine and Container Handling (MACH) Terminal Operating System (TOS), which provides computerised control of the movement and storage of containers in and around the terminal. This system was a major development in how we operated our terminals, and it provided the foundation for further automation, including IoT, predictive analytics and mobility. Like other industries, Ports and logistics industry is transforming into a more integrated supply chain mode providing end-to-end services. An increase in technology innovations to meet customer expectations, real-time information, and ease of doing business are key priorities for us. Staying ahead in the adoption of technology is the key driver for any business, Gulftainer launched “future of ports challenge” which aims to identify path-breaking, highly disruptive technologies that could redefine the supply chain and logistics industry. I, and my entire team, fully understand that technology is the key driver for the business, which enables us to deliver integrated services in cost-effective, transparent, and reliable manner. On the automation front, the company has executed projects around RPA, IoT, Artificial Intelligence, data analytics and OCR technologies for terminal operations. The engineering team at our Khorfakkan Container Terminal (KCT) also recently developed new specialized crane equipment that can reach the upper parts of the loaded deck of a ship at a faster pace. This equipment has enabled us to innovate how we handle container moves for large modern ships at the terminal. In addition, responding to the shuffle in shipping alliances, we’re also making changes within Khorfakkan to move from being just a transshipment hub to a gateway terminal. Besides transforming the terminal, we’re also working with authorities to enhance the road transport infrastructure, across the Emirates and the Gulf, towards this end. How does Gulftainer differentiate itself from other terminal operators, and what unique value does it provide] to its clients? Gulftainer will always be different from other terminal operators. We set ourselves beyond being just an operator. Gulftainer seeks opportunities where it can add value not Khorfakkan Container Terminal
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