CEO Today Middle East Awards

www.ceotodaymagazine.com 22 CEO Today Middle East Awards 2018 ISRAEL AVRAHAM NOVOGROCKI CEO of Africa Israel Investments Ltd FIRM PROFILE Africa Israel Investments Ltd. is an international holding and investments group. The Group is highly experienced and active in Israel and abroad in the fields of real estate, construction & infrastructure and industries. Under the leadership of its chairman and controlling shareholder Mr. Lev Leviev and its CEO Mr.Avraham Novogrocki, AFI Group is one of the country’s largest groups in the field of investment. AFI Group comprises many public companies traded on the Tel Aviv and London Stock Exchanges. Strategy AFI Group’s strategy includes a focus on developing core activities in real estate, construction & infrastructure, industries and tourism & leisure. The Group has taken the necessary steps to cope with the global economic situation, international capital markets and the repercussions for the activities of the company in every place that it is engaged in business. This strategy includes focusing on the development and completion of a number of major projects in Russia, Europe, the US and Israel, realizing assets at good prices and worthy yields and operating the Group’s credit and financing activities and professional risk management in Israel and abroad. The Group’s business policy rests on investment planning, locating business opportunities, quality risk management and supervision and control of all activities in Israel and abroad. The company has realized the Group’s economic power and this is expressed, among other things, by creating synergy within the Group; the business partnerships between the Group’s companies; creation of sustainable net income; and leveraging the Group’s management capabilities and capital to obtain future growth. ABOUT AVRAHAM NOVOGROCKI Born 1958, Holds a graduate degree in Economics and an MBA in finance, both from Bar Ilan University. Mr. Novogrocki was appointed CEO of Africa Israel Investments, after serving as CEOof its subsidiary, Africa Israel Industries, between the years 2008 – 2012, and also as the CEO of Packer Steel Industries (a subsidiary in Africa Industries group), since 2007. Prior to that, Mr. Novogrocki had been employed as Deputy CEO and CFO of the Africa Industries. In addition, Mr. Novogrocki has served as chairman in subsidiaries of Africa Industries, including Negev Ceramics, and additional subsidiaries, in Israel and abroad. All in all, Mr. Novogrocki has been employed, for a period of about 15 years, in the group. Between the years 1983 – 1997, Mr. Novogrocki has served in senior positions in Scitex Israel, starting from his role in the field of electronics, as an economist, until his appointment to CFO and CIO, during 1994. www.afigroup-global.com