34 CEO TODAY MIDDLE EAST AWARDS 2025 Princess Nourah Bint Abdulrahman University A Leading Model for Financial Sustainability in Higher Education As the global economic landscape evolves, universities are increasingly striving to achieve financial sustainability and reduce reliance on government funding. In this context, Princess Nourah Bint Abdulrahman University (PNU) in Riyadh, Saudi Arabia, has adopted an innovative investment approach to enhance financial independence and maximize resource utilization. Aligned with its strategic goals, the university focuses on: • Institutional enablers that support excellence, sustainability, and financial stability. • Women’s leadership in national development. The Vice Rectorate for Asset Management and Investment plays a pivotal role in achieving these goals by ensuring efficient resource utilization, strategic investments, and sustainable financial models, contributing to PNU’s leadership in education, women’s empowerment, and economic development, in alignment with Saudi Vision 2030. University Vision and Mission Vision: To be a beacon of knowledge and values for women. Mission: A comprehensive women’s university distinguished by educational and research leadership, contributing to the knowledge economy through global and community partnerships. Vice Rectorate for Asset Management and Investment: The Investment Arm of the University The Vice Rectorate for Asset Management and Investment serves as the investment arm of Princess Nourah Bint Abdulrahman University, leading the university’s financial independence strategy by optimizing asset utilization, developing revenuegenerating investments, and expanding funding sources beyond government allocations.
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