As the global economic landscape evolves, universities are increasingly striving to achieve financial sustainability and reduce reliance on government funding. In this context, Princess Nourah Bint Abdulrahman University (PNU) has adopted an innovative investment approach to enhance its financial independence and maximize resource utilization. By focusing on knowledge investments, asset management, and strategic partnerships, the university aims to establish a sustainable financial model aligned with Saudi Vision 2030, contributing to women’s empowerment and economic growth. Vice Rector for Investments & Secretary General of Endowments Princess Nourah Bint Abdulrahman University Riyadh, Saudi Arabia Almutairi Dr. www.pnu.edu.sa 32 CEO TODAY MIDDLE EAST AWARDS 2025 ashael
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