Ultimately, our sustainability strategy is aligned with Oman’s national priorities and the United Nations Sustainable Development Goals (SDGs). We are proud to play a leading role in shaping a resilient, inclusive, and low-carbon future for the Sultanate— while delivering enduring value to our customers, communities, and stakeholders. ahlibank recently reported strong growth in assets and profits. What strategies were pivotal in achieving this? Our robust financial performance is a testament to our long-term strategic planning, operational discipline, and customer-first approach. A major enabler has been our diversified business model, which balances retail banking, corporate lending, Islamic banking, and digital innovation. We have deepened our engagement with key economic sectors, supported high-impact SMEs, and introduced products tailored to new market segments, including youth and tech entrepreneurs. Simultaneously, we’ve elevated operational efficiency through AI-powered automation, straight-through processing, and cloudnative platforms. A strong, embedded risk management culture ensures that while we scale, we do so responsibly. Our focus on sustainable finance, combined with data-driven decision-making, continues to support double-digit growth in both profitability and portfolio quality. What are your primary goals for ahlibank over the next 5 to 10 years? At Ahlibank, our long-term strategy is shaped by a clear and forward-looking vision: to become Oman’s most trusted, digitally driven, and sustainability-led financial institution. Over the next decade, our goals will continue to focus on three core pillars—digital leadership, ESG integration, and inclusive, customercentric growth. Digitally, the bank is evolving into a platform-based model—offering not just financial services, but also integrated lifestyle and financial wellness experiences. The expansion of Multi-Functional Kiosks (MFK) and digital branches reinforces our commitment to building an omnichannel experience that’s intelligent, seamless, and accessible to all. On the sustainability front, ahlibank is deepening its role in green finance by introducing new products, supporting ESG-linked bonds, and increasing engagement in climate-aligned initiatives. Efforts to reduce the internal carbon footprint are ongoing, alongside financing for clean energy, circular economy solutions, and sustainable infrastructure—all aligned with the UN SDGs and Oman’s Net Zero Strategy. The coming years will also see a greater focus on corporate and institutional banking, especially in infrastructure development, treasury, and trade finance. This aligns with our continued support for Oman’s economic diversification and private sector growth. At the heart of our journey is a commitment to delivering personalized and predictive financial experiences across retail, SME, and corporate segments. Whether serving a first-time saver, an ambitious entrepreneur, or a global investor, ahlibank’s goal is to be the financial partner of choice—offering solutions that are insightful, agile, and future-ready. Ultimately, our purpose remains unchanged: to enable prosperity for individuals and communities, while contributing meaningfully to Oman’s innovationled financial future. 31 CEO TODAY MIDDLE EAST AWARDS 2025 www.ahlibank.om
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