more informed financial decisions and has directly contributed to increased engagement and app usage. We have also introduced digital wealth management services, offering clients 24/7 access to investment tools, portfolio tracking, and advisory support via our mobile app. This has led to higher engagement among affluent and digitally savvy customers, boosted uptake of self-directed investment accounts, and strengthened ahlibank’s position as a trusted partner that supports customers in achieving their financial and personal ambitions. Banking for families has become more seamless with the ability to open children’s accounts directly through the app, eliminating the need for branch visits. Similarly, new-to-bank customers can now open accounts digitally, benefiting from a fast, secure, and fully digital onboarding experience. Our network of Multi-Functional Kiosks (MFKs) and digital branches represents another leap forward— enabling customers to independently complete services such as bank statement printing, card issuance, and other essential transactions with ease. These advancements reflect our broader ambition: to build a comprehensive digital ecosystem where convenience, personalization, and innovation converge—making everyday banking faster, more engaging and more fulfilling for all our customers. What steps has ahlibank taken toward sustainable banking practices, and what is your strategy for integrating ESG principles into the bank’s operations? Inspired by Oman Vision 2040 and under the wise leadership of His Majesty Sultan Haitham Bin Tarik, ahlibank has embedded sustainability as a cornerstone of its identity and operations. For us, Environmental, Social, and Governance (ESG) principles are not merely strategic priorities—they are deeply held values that guide how we operate, grow, and serve. At ahlibank, ESG is institutionalized across the organization—from our shareholders and Board of Directors to executive management and employees— ensuring a unified and proactive approach. Under the Environmental pillar, we focus on financing sustainable and green projects, increasing energy efficiency, reducing greenhouse gas emissions, and supporting climate risk mitigation. We also prioritize sustainable procurement, waste minimization, and solutions to water scarcity—contributing meaningfully to Oman’s Net Zero and decarbonization goals. Our Social initiatives center on employee development, diversity, workplace well-being, and financial inclusion. We actively support learning and development, health and safety, and talent retention—while also investing in community engagement programs. Through platforms such as ahli Cares, we empower children, women, youth, SMEs, and entrepreneurs—ensuring our social impact resonates across all levels of society. The Governance pillar reinforces our longstanding commitment to transparency, ethics, and accountability. We uphold international best practices in corporate governance and lead with integrity through rigorous policies on anti-corruption, tax transparency, cybersecurity, and business continuity. ahlibank’s ESG-aligned financing efforts are visible in our participation in clean energy and climateconscious infrastructure projects, including the Industrial Waste Treatment Facility in Sohar and the Sustainable City – Yiti. These projects not only support environmental outcomes but also drive long-term economic value and resilience. 30 CEO TODAY MIDDLE EAST AWARDS 2025 Digital transformation at ahlibank is about empowering and enhancing customer experiences.
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