29 SULTANATE OF OMAN CEO TODAY MIDDLE EAST AWARDS 2025 Executive of the Year in Banking & Finance Chief Executive Officer ahlibank - Sultanate of Oman bdullah Al Hatmi Said What long-term vision has guided ahlibank in recent years, and how has that vision shaped the bank’s transformation journey? ahlibank’s strategic vision has been centered on becoming a forward-thinking, purpose-driven financial institution— one that leads with innovation, delivers long-term value, and plays a meaningful role in Oman’s economic and social development. Over the years, our vision has evolved in response to a shifting financial landscape. We have moved from a traditional banking model to a strategically agile, insight-led institution—one that is aligned with the ambitions of Oman Vision 2040 and ready to meet the needs of a new generation of customers. We have taken a long-term view, focusing on building a sustainable foundation for growth, embracing innovation across all aspects of the organization, and nurturing a culture of accountability, empowerment, and excellence. Our approach has emphasized clarity of purpose, operational discipline, and a deep understanding of our customers’ evolving expectations. Today, ahlibank stands as a trusted financial partner— respected for its ability to adapt, its strong corporate governance, and its commitment to creating value not just for shareholders, but for society and the economy. While the tools and priorities may continue to evolve, our north star remains the same: to deliver impact through leadership, integrity, and innovation. With the increasing importance of digital banking, how has ahlibank adapted to meet customer expectations in this area? At ahlibank, digital transformation is not just about convenience—it’s about creating personalized, engaging, and empowering experiences that truly enhance our customers’ lives. In recent years, we’ve launched a range of innovative digital services designed to make banking smarter, more accessible, and tailored. Our Personal Finance Manager (PFM), for instance, enables customers to track expenses, savings, and budgets through visual insights. This feature has empowered users to make
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