How does Hisense leverage its global presence and resources to enhance its operations and offerings in the MEA region? Our global network is a key asset. We collaborate closely with offices around the world to share best practices, align on strategy, and drive cross-regional innovation. This helps ensure consistency in product quality and customer experience. We also benefit from an extensive global supply chain and manufacturing footprint, which supports efficient operations and reliable product delivery across the MEA region. Hisense has been actively involved in various social responsibility initiatives in the MEA region. Can you highlight some of these initiatives and their impact on local communities? CSR is an integral part of our strategy. We engage in impactful programs each year across education, sports development, and community support. We’ve partnered with educational institutions to provide scholarships and technology resources, and we support sports initiatives that promote youth development and healthy lifestyles. These initiatives reflect our long-term commitment to contributing positively to the communities we serve. Looking ahead, what are the biggest opportunities and challenges for Hisense in this region, and how do you plan to navigate them? MEA is full of opportunity, driven by a young, digitally savvy population and a growing appetite for advanced technology. At the same time, challenges such as fierce competition and fast-changing consumer expectations require us to stay agile. Our response is to double down on innovation, localize our strategies, and continue investing in technology and talent to remain ahead of the curve and closely aligned with regional demands. What is your vision for Hisense MEA over the next five years, and what message would you like to share with your customers and business partners? Our vision is to solidify Hisense’s position as a leading technology brand across MEA. We aim to deepen our market presence, expand our infrastructure with additional factories, R&D centres, brand stores and Care Hubs, while deepening our engagement with consumers through localized innovation and smart technology. To our partners and customers, I’d like to express our sincere gratitude for their continued trust and support. Together, we will shape and lead the future of technology in the region, one innovation at a time. 21 CEO TODAY MIDDLE EAST AWARDS 2025 We stay ahead by investing in innovation and local strategies. www.hisenseme.com For media inquiries, please contact: hisense@houseofcomms.com
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