and regional relevance. These principles help me lead with purpose and ensure we remain aligned with both our goals and the markets we serve. Hisense operates across multiple industries, from consumer electronics to home appliances. How do you ensure strategic alignment and synergy across these diverse business segments? We ensure strategic alignment through a unified brand vision that connects all our business segments under one purpose: delivering innovation, reliability, and value. We leverage shared technology platforms, R&D capabilities, and market insights to create synergy while ensuring consistency in quality, design, and user experience. This integrated approach enhances both operational efficiency and our brand’s impact across the region. With the rapid evolution of smart technology and AIdriven devices, how is Hisense positioning itself to stay ahead of the curve in MEA? At Hisense, technology is in our DNA. Long before the current AI wave, our products were already integrating smart connectivity and intelligent features designed to enhance daily life. Today, under the “AI Your Life” theme, we’re accelerating the integration of AI across our ecosystem. Our goal is to create more connected, intuitive, and user-centric solutions that elevate lifestyles across MEA. Hisense has recently expanded its product portfolio beyond consumer electronics and home appliances. Can you elaborate on these new ventures and their significance for Hisense’s overall growth strategy in MEA? We have strategically expanded our portfolio to include commercial display solutions, such as interactive displays and digital signage, as well as medical equipment like diagnostic imaging systems. These ventures diversify our offerings and revenue streams while positioning Hisense as a comprehensive technology solutions provider. They also allow us to meet a wider range of customer needs and reinforce our long-term commitment to innovation across industries. 20 CEO TODAY MIDDLE EAST AWARDS 2025
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