a new era of intelligent products, solutions, and experiences that redefine everyday living. Hisense has elevated both home appliances and TVs from basic functionality to AI-powered systems that learn, adapt, and proactively serve user needs. This transformation makes our technology more intuitive, personalized and connected, creating seamless environments that enhance comfort and convenience. These innovations are central to shaping future lifestyles and reinforcing our leadership across the MEA region. Sustainability is becoming a major focus for global brands. How is Hisense integrating sustainable practices into its business strategy in the region? As part of our global ESG program, we integrate sustainable practices into our operations across the MEA region. We focus on developing energy-efficient, eco-friendly products and apply sustainable thinking across the entire product lifecycle, from concept and design to manufacturing and beyond. Hisense’s efforts have been recognized globally, including being highlighted as a typical case of “South-South Cooperation” by the United Nations and included in the Fortune China ESG Influence List. We see sustainability not just as a responsibility but as a core part of how we build long-term value in the region. As a leader, what has been your biggest challenge in steering Hisense’s growth in MEA, and how have you overcome it? MEA is a dynamic, complex region shaped by geopolitical shifts, evolving consumer behaviors, and global disruptions like the pandemic. Navigating this environment has been one of our biggest challenges. We overcame it by staying agile and focused on digital transformation, strengthening local partnerships, and adapting our strategies and products to meet the distinct needs of each market. Being close to the ground and responsive to change has been key to sustaining our momentum. How do you define leadership, and what core principles guide your decision-making process as President of Hisense MEA? To me, leadership means setting a clear vision, empowering teams, and cultivating a culture of performance, innovation, and accountability. It’s about staying true to our core values while being agile enough to lead in a fast-evolving environment. My decisions are guided by integrity, customer focus, and a long-term perspective rooted in sustainability 19 CEO TODAY MIDDLE EAST AWARDS 2025
RkJQdWJsaXNoZXIy Mjk3Mzkz