positioning and tap into a shared passion with millions of fans. It also supports our broader strategy of connecting with our audience not just through technology but through meaningful cultural touchpoints. This strengthens engagement and builds lasting consumer loyalty. The MEA market is highly competitive, with several established global and regional players. What differentiates Hisense from its competitors in this space? What sets Hisense apart in the MEA market is our commitment to delivering a superior consumer experience across every touchpoint. We focus on offering advanced, reliable technology backed by a diverse product range tailored to local needs. From design and innovation to after-sales support, every aspect of the journey is designed to maximize value for our customers. Our investment in Care Hubs, strong retail presence, and consistent product quality reflect our dedication to long-term satisfaction and trust. Consumer preferences vary significantly across different MEA markets. How does Hisense tailor its approach to meet the diverse needs of customers in this region? Our strategy focuses on offering a broad and adaptable product range across all business verticals. From televisions to home appliances, we provide a variety of models, designs, and technologies that suit different tastes and lifestyles. In each category, we ensure there are options that meet the needs of various segments, whether consumers are looking for advanced features, premium design, or everyday functionality. We’ve also introduced Hisense Real Madrid special edition products to further engage fans in the region. Hisense has been investing in premium technology and innovation. What are some of the key innovations that will shape the company’s future in MEA? Innovation is at the core of our strategy, and we are adopting the theme AI Your Life to usher in 18 CEO TODAY MIDDLE EAST AWARDS 2025 These pillars — innovation, localization, and customercentricity — will continue to guide our long-term growth across the region.
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