17 UNITED ARAB EMIRATES CEO TODAY MIDDLE EAST AWARDS 2025 In a region marked by rapid growth, shifting consumer expectations, and increasing digital adoption, Hisense has emerged as a technology brand to watch. At the helm of this transformation in the Middle East and Africa is Jason Ou, President of Hisense MEA — a leader with a clear vision for innovation, localization, and customer connection. Under Jason’s leadership, Hisense has expanded its footprint, introduced cutting-edge products tailored to regional needs, and built powerful brand partnerships, including with global football giant Real Madrid. In this exclusive interview with CEO Today, Jason shares insights into Hisense’s strategy for sustainable growth, its embrace of AI and smart technologies, and the company’s deepening commitment to the communities it serves. From navigating market complexities to defining what leadership looks like in a fast-evolving industry, Jason offers a candid look at what it takes to drive success in one of the world’s most dynamic regions. Leadership Excellence in Product Manufacturing Hisense has been expanding rapidly in the Middle East and Africa. Under your direction and leadership, what key strategies have driven this growth, and how do you plan to sustain it in the coming years? Our strategy in the Middle East and Africa focuses on leveraging product innovation and expanding through targeted investments that meet the specific needs of local markets. Middle East and Africa region is a young, fast-evolving region with strong demand for reliable, advanced technology. Understanding the consumer has been central to our approach. We are investing in R&D centres to develop tailored products, building factories to ensure operational efficiency, and expanding our brand shops with premium experience zones to showcase our latest technologies. We’re also strengthening our presence through strategic partnerships with industry leaders and key distributors, while Care Hubs are being introduced to deliver a strong after-sales experience. Equally important, our communications and marketing efforts have been carefully crafted to resonate with this diverse and digitally engaged audience. These pillars will continue to guide our long-term growth in the region. The partnership with Real Madrid is a significant step in engaging football fans in the region. How does this collaboration align with Hisense’s broader brand strategy? Football holds a special place in the MEA region, and Real Madrid is one of the most followed and admired clubs across it. This partnership enhances our brand visibility while fostering authentic connections with local audiences. By aligning with a globally recognized symbol of excellence, we reinforce our brand
RkJQdWJsaXNoZXIy Mjk3Mzkz